The feature that allows you to set custom music on hold for your business could change your business’s profile in the eyes of your prospective client.
On-hold music can be set by default through the system, but you can also choose it yourself to match your clientele or establish a stronger brand identity with the clients waiting in the call queue.

Without this feature, your prospective customer receives a busy signal when no one answers, which shows that you don’t care enough about them to give them a little concession while they wait. Custom music on hold is not a feature that every client necessarily appreciates, but it’s one that every client will notice if you don’t have it.